Global platform, local focus

Ian Farrar


The world of podcasting has provided a gateway to the world for podcast hosts.  I still find it exciting reviewing the listeners stats and finding out that I have subscribers in the most obscure outposts of the world.

World domination is often a dream for podcasters but we must not forget the network we have grown closer to home.  Likeminded subscribers in your local region who relate to your content are extremely open to meet ups.  This can easily be arranged with a little help from local networks.

Local agencies, chambers of commerce, partnerships, industry bodies etc. are tasked to collaborate and bring value to their memberships and catchment.  Membership managers are constantly planning the next event with a goal of bums on seats, excitement and doing things a little differently to the competition.  Thereby adding new members.  You, the podcast host have something different to draw the crowds.

My show is a business show where I interview entrepreneurs/leaders/founders etc.  An interview style show can work really well in a live environment.  I am fortunate to live in a region where technology and innovation is on the tip of everyone’s tongue.  This provides me with an inexhaustible supply of exciting business leaders to share with the world.

Working with a local partner can provide you with a venue, an email list and a willing colleague to help arrange the details.  Local businesses will also be interested in sponsorship opportunities if they can raise their banner, have a brief intro with the audience and achieve their logo and link on your website (these links can flow straight into their SEO strategy).

Recording the podcast live in front of an audience not only provides your fans a chance to meet and interact with you.  It allows you a chance to win over new subscribers that enjoyed the event.  It gives you the opportunity to hand out stickers, talk about your business and ask for reviews.  Social Media will blow up on the day with your unique hashtags and people in the audience sharing pictures and comments.  I noticed an increase in followers, likes, shares and podcast downloads.

Following the live episode, a networking event with beer and pizza is a great way to mingle with attendees and get first hand feedback how the event was and how your podcast is performing.  Partnering with a local photographer can provide some pictures of the event to share on social media and the photographer will enjoy being exposed to your audience.  I gained some great pictures that I’ve used on my website and my social media profile pictures.  Pictures such as these can really help add gravitas to your personal brand.

Of course, recording the audio for your podcast subscribers isn’t the only medium to utilise.  Why not capitalise and take along some basic equipment and live stream through the various social media channels.  This content is great for the people who couldn’t make it and can also be shared post show for people catching up.

From recording my first live podcast episode I immediately had two further offers to record at events. I am hoping to continue to grow these live events with an increased audience size and take it to the bigger stages.  This may lead to monetizing the live episodes.

In summary, ensure to take advantage of your network and personal brand, you have a fantastic opportunity to tap into right there on your doorstep.  Your podcast will grow by word of mouth if you are physically in the same room as them adding amazing value.